Deb Rock-Evans | How important is it to have a brand anyway?
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How important is it to have a brand anyway?

How important is it to have a brand anyway?

In order to answer this question, perhaps we should rephrase it:

  • How important is it to have a successful and booming business?
  • How important is it to work with amazing clients who love you and refer you to their contacts?
  • How important is it to be able to be authentically you without worrying about losing business?
  • How important is it to be purposeful about your work and be able to make money doing what you love and are passionate about?
  • How important is it to attract clients who can’t wait to work with you?
  • How important is it to know that you’ve changed and improved people’s lives and made a real difference in the world?

If you consider these things to be important then you consider branding to be integral to these things. They are interconnected and fully dependent upon the strength of your brand.

You can’t have a successful and booming business without a strong brand.

If people don’t know who you are they won’t find you in all the online noise and hustle. If they can’t tell you apart from the competition then they won’t buy what you offer – they’ll go to the guy who they can see.

You can’t work with amazing clients who love you and refer you to their friends and contacts if you’re not building relationships with them.

Building memorable relationships through your brand is about them finding alignment with your values and beliefs, about them identifying with and loving what you stand for and what you offer, about you showing up consistently and building their trust, about their experiences with you directly and indirectly being memorable and valuable and about their ongoing relationship with you being reciprocal and special.

You can’t be authentically you and not worry about losing business without your brand being a very real expression of yourself, your personality, style, soul, language and passion.

Part of being super clear about your brand’s identity is being clear about who your ideal client is. If you know who your ideal client is and they’re attracted to you, then you won’t worry about losing business to those who don’t ‘get you’ because you won’t want to work with them anyway.

You can’t be purposeful about your work and be able to make money doing what you love and are passionate about if your brand doesn’t clearly portray your passion and purpose.

When you truly own your brand identity, your passion and purpose comes through in all your messaging and visual communication and you attract people who share your values – then you find that you really are living your dream!

Likewise you can’t attract clients who can’t wait to work with you if you and your brand are not turning up consistently online.

When you keep putting content out there that’s valuable to your clients and you’re consistent in your visual identity and voice then people start to trust you. When they trust you they join your community. When they join your community they start to interact reciprocally with you, value and respect your help and expertise and may purchase from you. When they purchase from you and love the experience and value what they’ve received, they’ll refer other people to you, build on the relationship they have with you and become raving fans. It all starts with consistency.

You can’t change and improve people’s lives and make a real difference in the world through your work if you don’t attract these people to you the first place.

You may have exactly what the world needs right now but if the world doesn’t know they need it or who the hell you are then your gift will not be shared and the impact won’t be made. It is your duty to take your brand seriously and use it as your vessel to bring what you offer out into the world which will then benefit the greater good.

So how important is it to have a brand anyway?

Ah, pretty important I reckon! What about you?

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